The Team

The people
in the room.

Senior from start to finish. No handovers, no B-team. The people you meet at the beginning are the people who do the work — across every project, every market, every phase.

Brooke

Creative Director

Brooke

Nine years designing brands from the ground up — across branding, visual identity, digital, and editorial. Defined by clarity over style.

Marcello Minale

Head of Design

Marcello

Marcello Minale — world renowned designer whose depth of knowledge and considered approach elevates every project he touches.

Vanya

F&B & Creative Direction

Vanya

Two decades across luxury hospitality and brand strategy in Europe and the US — including co-founding Louie in London. Strategy grounded in real operations.

Jen

Design & Technology

Jen

A systems thinker with a visual sensibility. Jen leads identity development through design and technology, bringing an innovative edge that creates a lasting mark.

Richie

Strategy & Development

Richie

Richie bridges thinking and delivery — shaping the strategic foundations that sit beneath every project and ensuring the work moves forward with clarity and purpose.

How We Work

Every project is led personally. The thinking is continuous, the standards are consistent, and the people responsible for the outcome are the same people who defined it.